ADDYS 2016 Ad Campaign

Illustration, design and Art Direction for the West Michigan American Advertising Awards

Project Notes: Created in collaboration with talented peers, Rex Rainey, Katie Miller, and Adam Barr we chose to brand the event and campaign around the idea of "unleashing the creative beast". We each created 'creatures' in different illustrative styles and then used a triptych model based on the exquisite corpse creative exercise to create a library of "collaborative beasts" to use throughout the campaign. This laid the groundwork for all campaign elements, highlighting the creative process being celebrated at the American Advertising Awards.

Illustration combination example 
Illustration combination example 
Illustration combination example 
Illustration combination example 
Detail of Save the Date
(3 Above Images) Social media posts.
Eventbrite header for volunteers
Credits:
__


Agency: Full Circle Marketing & Design​​​​​​​

More Projects

Full Circle Promotional Series
2016
Graphic DesignAdvertisingPrint Design
Long Road Distillers Logo
2016
Art DirectionBrandingGraphic Design
LRD Case Study
2016
Art DirectionBrandingGraphic Design
Logos, Icons & Emblems II
2016
BrandingGraphic DesignIcon Design
LRD Packaging Concepts
2016
Art DirectionGraphic DesignPackaging
Founders Brewing Company Ad Campaign
2016
Art DirectionGraphic DesignTypography
PNNSLA / Come Alive EP
2016
Art DirectionGraphic DesignTypography
Back to Top