Joshua Kulchar - ADDYS 2016 Ad Campaign

Project Notes: Created in collaboration with talented peers, Rex Rainey, Katie Miller, and Adam Barr we chose to brand the event and campaign around the idea of "unleashing the creative beast". We each created 'creatures' in different illustrative styles and then used a triptych model based on the exquisite corpse creative exercise to create a library of "collaborative beasts" to use throughout the campaign. This laid the groundwork for all campaign elements, highlighting the creative process being celebrated at the American Advertising Awards.

Illustration combination example

Illustration combination example

Illustration combination example

Illustration combination example

Detail of Save the Date

(3 Above Images) Social media posts.

Eventbrite header for volunteers

Credits:

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Agency: Full Circle Marketing & Design

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